Campaign: PR Pros Can Sit Back, Relax & Enjoy AI Disruption
Campaign Asia, 25 July 2023
AI may signal an era of disruption for PR professionals, but it doesn't mean it's entirely disruptive to their human creativity and potential.
Disruption signals radical change. It makes way for innovation and new ways of thought and communication. In short, it’s everything that makes PR and communications come alive. Naturally then, the newest disruptor on the horizon – artificial Intelligence (AI) – has the PR and communications world abuzz with equal measures excitement and apprehension.
In an article for Campaign Asia-Pacific, Nitin Mantri, Group CEO, Avian WE, shares how organizations can usher in a new era of comms excellence with the right approach to AI-human collaboration. Read more and download WE's latest AI report "Fascinated and Frightened: How Are Communications Professionals Viewing the AI Opportunity Ahead?"
(Photo courtesy of Campaign Asia)