PRMoment India: Informed consumers creating perfect storm

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Informed consumers creating perfect storm for brands, 360 degree respect way ahead says WE's Brands in Motion report 2019

Paarul Chand, PRMoment India, October 2 2019

WE's latest 'Brands in Motion' study calls to attention what WE global CEO Melissa Waggener Zorkin calls a 'collective wave of demand from consumers.' Never have consumers been more demanding of what they want a brand to stand for. While a great product and service are table stakes, consumers also expect brands to take stands on issues they care about and show real action while doing so.

The multi-nation study conducted in partnership with YouGov was conducted between April to June 2019 and covered 3,728 respondents in India.

Consumers want brands to take a stand on issues

The study showed that 86% of respondents in India say that they expect brands to take a stand on important issues.

In order for brands to thrive, in what the report terms as a consumer revolution, and build a new definition of brand loyalty; brands need to focus on three things.