PRMoment India: Informed consumers creating perfect storm
WE in the News
Informed consumers creating perfect storm for brands, 360 degree respect way ahead says WE's Brands in Motion report 2019
Paarul Chand, PRMoment India, October 2 2019
WE's latest 'Brands in Motion' study calls to attention what WE global CEO Melissa Waggener Zorkin calls a 'collective wave of demand from consumers.' Never have consumers been more demanding of what they want a brand to stand for. While a great product and service are table stakes, consumers also expect brands to take stands on issues they care about and show real action while doing so.
The multi-nation study conducted in partnership with YouGov was conducted between April to June 2019 and covered 3,728 respondents in India.
Consumers want brands to take a stand on issues
The study showed that 86% of respondents in India say that they expect brands to take a stand on important issues.
In order for brands to thrive, in what the report terms as a consumer revolution, and build a new definition of brand loyalty; brands need to focus on three things.