PRovoke: Brands Play It Safe on Israel - Hamas Conflict
PRovoke Media, 18 October 2023
After taking activist stances on many societal issues in recent years, companies are proving reticent when it comes to the Israel-Hamas war. It's no secret that taking stands comes with risks.
“We are counseling our clients to prioritize internal communication with employees before communicating externally, and expect many companies are following that guidance,” said Rebecca Wilson, executive VP, international. “As the situation continues to change and evolve, it will require close monitoring and ongoing care and consideration when it comes to communications.”
(Photo courtesy of PRovoke Media)