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PRovoke Media: Harnessing the Power of No

August 4, 2021


Kristin Flor Perret Shares Why Saying No Creates Space to do Our Best Work  

Tapping Into Our Most Meaningful Superpowers and Fullest Potential. 

4 August 2021

(Image courtesy of PRovoke Media)

Sometimes when I look back on the time before, it feels like someone else's life, not mine.

Two years ago, I was racing through the glittering French Riviera, packed in a tent with a zillion industry movers and shakers in a meeting room at the Cannes Lions Festival of Creativity. Apple's vice president of marketing communications, Tor Myhren, gave a presentation I will never forget. In it he said the most powerful word in his arsenal is "no". He explained that "no" has a ricochet effect and fuels the octane and power of yes. Because when you do say "yes" to take on a project, task, job or encounter, it means you have the space and ability to deliver your best.