PRWeek: AI and PR: A New Take on Creativity
AI Can Help PR Pros With So Much More Than Efficiency
PRWeek, 30 June, 2023
The creation of "cross-functional centers of excellence" is not only a great idea for agencies and in-house arms alike. "Communicators are in the perfect position," he says, to ensure such hubs are created so that best practices and tactics can be shared organization-wide.
From prompts to post-content possibilities to the reintroduction of some "old-school" roles, this podcast shares a plethora of creative possibilities that Ai can bring to bear for communications.
Listen to the complete podcast and download WE's latest AI report, "Fascinated and Frightened: How Are Communications Professionals Viewing the AI Opportunity Ahead?"
(Photo courtesy of PRWeek)