Matt Ashworth

Senior Vice President, Technology and General Manager, Seattle

Senior Vice President, Technology and General Manager, Seattle

Matt brings more than 20 years of public relations and internal communications experience in the consumer, corporate, government and small-business segments to WE, where he serves as the general manager of the Seattle office and a senior vice president in the company’s technology sector. In this role, he provides counsel to clients like AT&T, Tobii and others. Matt is steeped in the global technology and innovation landscape, and has widespread client, media and influencer relationships.

Before joining WE, Matt lead Porter Novelli Seattle’s technology team, working with clients like Alcatel ONETOUCH, Facebook Seattle, Hewlett Packard, Hotwire.com, HGST and T-Mobile. He’s also a social media nerd who was part of the agency team that supported and covered the South by Southwest Interactive Conference in Austin each year. Matt also led the PN Labs function, which tests consumer electronics products against media standards for design and functionality and provides insights to better inform product reviews programs.

As a member of the T-Mobile leadership team assigned to grow the company’s B2B business, Matt led internal and external communications for a fast-moving organization experiencing dramatic change in 2009 and 2010. Before that, he honed his PR, marketing and investor relations skills as the director of Communications for DonationDepot.com, a tech startup focused on online giving applications for nonprofit organizations. Matt’s career began in media relations at the Washington State Department of Health, where he managed response to several high-profile disease outbreaks and disciplinary actions against health care providers. His keen writing skills also earned him the role as speech writer for the state’s health officer.

A self-proclaimed "music nerd," Matt’s the founder, publisher and editor of NadaMucho.com, a volunteer online music and culture magazine that launched in 1997. Spiritually, he says he believes in basketball. Coaching his daughters’ teams makes him feel more alive than ever, and he’s still playing in Puget Sound's top men’s basketball league. A few times a year, Matt loves to travel to scenic Northwest locales to cheer on his wife as she runs insanely long distances in the woods.


Speakerships & Events

The 5 Things CEO and CMOs Get Wrong About Public Relations, Panelist, Seattle Interactive Conference, Oct. 17, 2019

The Future of Communications and Technology Roundtable, Panelist, The Augmented City Podcast, June 3, 2019



Technology Communications and the Road to Recovery, PRWeek, July 1, 2021

AI and Communications: The New Imperative, PRWeek, May 3, 2019



CES 2021: Amidst Pandemic, Tech Adapts to Meet Human Need, Jan. 19, 2021

From Nirvana to Digital Teams: Why Three is the Magic Number, Oct. 22, 2019

5 Things I want #AIINPR to do for Me Asap, Apr. 23, 2019

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