PRWeek: Positive perception of pharma increases



Exclusive: Positive perception of pharma increases while health and wellness sector lags

Positive perception of prescription health companies has increased in the UK last during the past 12 months while for health and wellness it has fallen, according to a major study of the public and decision-makers.

Ian Griggs, PRWeek, January 15, 2020

The 'Brands in Motion' study, by WE Communications, asked 25,000 people across eight countries to respond to a range of questions designed to gauge their rational or emotional responses to aspects of the healthcare sector.

In the UK, 400 consumers were surveyed for their attitudes to the health and wellness sector, while nearly 500 b2b decision-makers, such as healthcare professionals, were asked for their opinions of the prescription health sector.