PRWeek: How Should Pharma Communicators Adapt to the New Normal?
When it comes to winning the hearts and minds of consumers, pharma companies need to reimagine their communication strategies.
PRWeek, 24 June, 2022
How has the environment for pharmaceutical companies changed since the pandemic? And how should those companies change the way they communicate with key stakeholders, including patients and healthcare providers (HCPs), in order to adapt to this new normal?
These were the questions Ben Fisher, head of health, WE Communications, and a group of Europe's top pharma PR people addressed in a session at the PRWeek PharmaComms conference. An expert in communications for pharmaceutical companies, Fisher talked the assembled communications specialists through the findings of WE's recent Brands in Motion report, The Healthcare Mandate.
(Photo courtesy of PRWeek)