PRWeek: The Power Behind Brands in Motion


SOURCE: https://www.prweek.com/article/1664668/power-behind-brands-motion

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.

PRWeek, November 5, 2019

(Image courtesy of Tina Smothers via PRWeek)

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

"The four Ps of marketing are gone," she emphasized. "It is about creating an environment that drives engagement and allows people to ultimately enter into an exchange with you."

WE Communications EVP Bill Schultz put into context precisely why this is such a challenging time for brands.