PRWeek: WE Study, Brands Must Get More Practical in Facing Societal Problems

WE's Latest Brands in Motion Reveals That Consumers Are Still Skeptical About Companies' Purpose Commitments, and Want Action on Societal Issues

PRWeek, Ewan Larkin, 4 October, 2022

Companies need to demonstrate more practicality in the issues they tackle, according to WE Communications’ latest Brands in Motion global report.

WE's Hannah Peters, EVP, Corporate Reputation & Brand Purpose, elaborates: "Unprecedented events have really become the norm... people are less tolerant hearing about 2030 or 2050 commitments, they want that progress and impact to be real, meaningful and [more] immediate."

The 2022 Brands in Motion report, in partnership with YouGov, surveyed 11,485 consumers and B2B decision-makers in Australia, Germany, India, Singapore, South Africa, the U.K. and the U.S.

See what PRWeek highlights from "The Bravery Mandate: Make It Real."