PRWeek: WE Study, Brands Must Get More Practical in Facing Societal Problems

10/4/2022

SOURCE: https://www.prweek.com/article/1800966/study-brands-practical-facing-societal-problems

WE's Latest Brands in Motion Reveals That Consumers Are Still Skeptical About Companies' Purpose Commitments, and Want Action on Societal Issues

PRWeek, Ewan Larkin, 4 October, 2022

Companies need to demonstrate more practicality in the issues they tackle, according to WE Communications’ latest Brands in Motion global report.

WE's Hannah Peters, EVP, Corporate Reputation & Brand Purpose, elaborates: "Unprecedented events have really become the norm... people are less tolerant hearing about 2030 or 2050 commitments, they want that progress and impact to be real, meaningful and [more] immediate."

The 2022 Brands in Motion report, in partnership with YouGov, surveyed 11,485 consumers and B2B decision-makers in Australia, Germany, India, Singapore, South Africa, the U.K. and the U.S.

See what PRWeek highlights from "The Bravery Mandate: Make It Real."