PCI Pharma Services
WE helped PCI Pharma Services build brand awareness amongst a sea of sameness.
The pharmaceutical supply chain industry has a “sea of sameness” problem — it’s a highly regulated, complex ecosystem where decision-makers think one provider is about the same as any other. The market was ripe for transformation, and PCI Pharma Services saw an opportunity to differentiate itself from competitors, connect more authentically with customers, attract employees and enhance brand equity with a comprehensive brand refresh.
Through an in-depth competitive analysis and one-on-one interviews with internal stakeholders and key PCI customers, WE found white space where PCI could tell its story, then dug deep with working groups at PCI to articulate the company’s purpose and create a narrative framework to galvanize employees.
We created a 360-degree brand refresh, including a website and social media overhaul, thought leadership campaign, and a strategic communications plan around a specific moment: the launch of PCI’s revolutionary digital customer platform pci | bridge, a perfect proof point to show — not tell — that PCI was the industry leader in digital transformation.