Daniel Blank and Jasmin Athwal

WE Communications Strengthens EMEA Leadership Team

April 10, 2024

Expanded Regional Roles Reflect Agency's Continuing Growth and Investment in EMEA

LONDON — April 10, 2024 — WE Communications, a leading independent global communications agency, today announced new regional leadership appointments that showcase the agency’s continued commitment to driving overall growth across the EMEA region, which had double-digit growth last year. Daniel Blank has been elevated to head of integrated marketing, EMEA, and Jasmin Athwal to head of growth and business development, EMEA.

“WE’s EMEA region has experienced strong performance over the past few years, and our business is ready for additional cross-regional leadership that will continue our positive trajectory,” said Kass Sells, WE’s CEO of international. “Daniel and Jasmin have proven track records of driving results and will be an unstoppable pair when it comes to leading WE into this next chapter.”

Under his new remit, Blank will be responsible for driving the agency’s creative and digital work across all EMEA markets. He will manage a team of more than 35 specialists spanning client capabilities that include insights and analytics, creative concepting, design, social media, paid media and content production. Prior to this, Blank served as deputy managing director of WE’s Germany office for six years. Throughout his career of more than 25 years, he has partnered with many multinational brands across the technology, healthcare, consumer products and sustainability sectors.

“Clients today rightfully expect seamlessly integrated campaigns and 360-degree digital servicing from their agency partners,” said Sells. “By bringing together a cross-regional team, WE will further increase its creative diversity, quality and scalability for the brands with which we partner.”

Athwal is charged with leading new business and marketing, including the development and implementation of a growth strategy across WE’s German, U.K. and South African operations that fuels cross-regional collaboration and integration. She will collaborate closely with local market leadership to drive client acquisition across WE’s key sectors of health, technology and consumer. Athwal most recently was senior director, technology at WE, where she provided counsel to B2B executive leaders on strategic communications and media relations, supporting the growth of WE’s largest clients in the EMEA region.

WE’s EMEA Region experienced more than 14% growth in the last calendar year and represents clients that include Forest Stewardship Council, Honeywell and Microsoft.

Athwal is based in London, and Blank is based in Munich. Both will continue to report to Sells.


About WE Communications

WE is one of the largest independent communications agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Women-founded, women-led, and fiercely independent, WE has spent more than four decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior. 

Our global reach includes a presence in more than 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,400 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Intel, McDonald’s and Volvo has been recognized by Cannes Lions, PRovoke Media SABRE Awards and PRWeek Awards, just to name a few. 

For more information, press only: Kara Kraft, WE Communications at [email protected]