WE Communications Blog: Brands in Motion
Autonomous driving. Paying your bills with facial recognition. Spray-on touch screens. The 360-degree selfie. Welcome to … well … the future. The visionary buzz of technology can be heard everywhere — from your morning commute to the satellites in space. From TV series like “Black Mirror” predicting a not-so-far-off future where everyone you come into contact with gets a rating to Spotify customizing your break-up playlist, the future truly is now.
But parallel to the rise of these technological wonders is customer expectation. And with consumers having more choices than ever, brands must stay agile and rise to the occasion. They have to let go of the age-old adage of brand positioning, and shift into a constant state of motion that will keep them successful and relevant. So, how do brands embrace this new evolution? Cue the Brands in Motion theme song ...
Brands in Motion is a WE Communications study conducted in partnership with YouGov (part of our shiny, new PLUS Network!) across China, the U.S. and U.K. that uncovers how technology has amplified the impact of traditional environmental factors on brands. It dives deep to examine the rational and emotional drivers that motivate customer choices — to ultimately better understand which factors are driving brands forward, sending them backward or leaving them spinning in place.
After sifting through all of the data, we pinpointed four critical realities that all brands can consider when it comes to strategizing and ideating:
So, what does all this mean for you? It’s about harnessing this expansive knowledge and bringing laser focus that turns the motion into positive momentum for brands. Think of this study as a road map that can help brands navigate marketing and communications decisions through a rapidly accelerating market. This is what sets WE apart. Not only can we offer transformative strategy, but we’ll show the numbers to back it up. We can partner and plot a course for forward trajectory. We can find your momentum.