Sustainable Brands: Noah Keteyian Shares New Insights to Brand-Led Culture Change

6/10/2022

SOURCE: https://sustainablebrands.com/read/behavior-change/a-riddle-wrapped-in-a-mystery-inside-an-enigma-new-insights-approaches-to-brand-led-culture-change

Cracking the Nut: The Latest Data on Consumer Needs and Behaviors

Sustainable Brands, 10 June, 2022

During Sustainable Brand's Brand-Led Culture Change event, Noah Keteyian, SVP, Corporate Reputation and Brand Purpose, shared insights from WE's latest research, Making Net Zero Net Positive for Everyone. Keteyian explored bringing the net-zero transition down from the ivory towers of politics, business and academia and into the lives of everyday people.

"Brands must consider the needs of workers, the marginalized and emerging communities. They must share both the costs and benefits of the transition to sustainable systems and provide citizens with good, stable jobs," said Keteyian.

Read the full article to find the five, far-reaching principles companies can embrace to maintain their social license and thrive in a just economy.