WE Comms Names Chief Client Officer

WE Press Releases



SEATTLE — March 23, 2017 — WE Communications today announced it has named Dawn Beauparlant Chief Client Officer. In this newly created role, Beauparlant will lead the design, development and approach to the client experience across sectors and geographies, including an even greater focus on deepening relationships with key clients.

Beauparlant will continue to lead the agency’s growing technology sector, as well as oversee some of the agency’s largest accounts, including Microsoft and Honeywell. Beauparlant will report to WE Communications founder and CEO Melissa Waggener Zorkin.

“We exist to serve our clients. Client partnership and dedication have been at the heart of who we are as an agency from the very beginning,” Waggener Zorkin said. “Dawn has been the strategic and creative mind behind some of our best work. She has consistently built our teams to keep clients’ needs and dreams at the center of all we do. As our agency grows, there is nothing more important than laser-focused decision-making to build what our clients need and crave. Dawn brings considerable leadership in relationship management, pushing innovation in partnership with clients and inspiring her teams to be the best part of our clients’ day.”

Beauparlant has been with the agency for more than 15 years and has served as president of the Technology Sector for the past three years, where she has expanded the agency’s technology expertise and grown the agency’s client portfolio ranging from emerging technology brands to multinational Fortune 100 companies. In her more than 20 years in communications, she has worked on behalf of numerous global companies to enhance and protect their corporate reputations, lead influencer programs, and execute communications strategies and campaigns for high-profile business transformations. Beauparlant has been part of WE’s global executive leadership team since 2010.   

“I love charging hills together with our clients,” Beauparlant said. “No doubt we have to deliver results that exceed expectations. But equally important is how it feels to work with us along the way. I’m excited to work for an agency that wants to invest more, not less, in what it takes to build exceptional teams, fueled by creativity and focused on establishing enduring partnership with our clients.”

About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. We partner with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation, and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes Lions, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year, and Technology Agency of the Decade adorn our offices. But it's not about us, it's about our clients, their customers, and sparking a more elemental and immersive conversation. Talk soon. http://www.we-worldwide.com.

For more information, press only:Kara Kraft, WE Communications, (503) 443-7143, karake@we-worldwide.com