Global issues are causing new anxieties. The cost of living is on the rise; the earth’s temperatures are climbing and fears around AI’s impact on our world are growing. World events present new stressors each day, and for people around the globe, these concerns are immediate and personal.
Communicators need new rules for maintaining a strong corporate reputation in this rapidly shifting world. The public’s expectations of brands are changing. WE’s 2023 Brands in Motion research reveals four new rules of corporate reputation – from recognizing the personal nature of global issues and prioritizing transparency, to taking care of your employees and embracing AI.