In today’s ever-changing media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out by demonstrating bold leadership on the social issues the public cares about deeply, and by engaging their employees in these conversations.
For two years, WE has partnered with Quartz Insights to learn how communications leaders can help guide brands to a more purposeful future. Through employee engagement, purposeful leadership and clear-eyed purpose, brands can drive positive social impact.
Leading with Purpose in an Age Defined by It
In 2019, WE partnered with Quartz Insights to learn what management and C-suite leaders think about brand purpose, bold leadership on today’s most important issues, and how brands can best tell stories about positive social impact.
Brand Purpose Points of View
The latest blogs on Brand Purpose from WE Leadership.
Moving the Needle on COVID-19 — Rebecca Wilson, EVP, Singapore & Australia
Inside is the New Outside — Melissa Waggener Zorkin, CEO and Founder
Don't Cut Purpose, Lead with It — Kass Sells, Global COO/President of International
Your Most Strategic Investment? Your People — Debbie Badham, Senior Account Manager, South Africa
Influencer360: It's All About Aligning Values — Hyacinth Guelas, Senior Social Media Manager, United Kingdom