In today’s ever-changing media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out by demonstrating bold leadership on the social issues the public cares about deeply, and by engaging their employees in these conversations.
For two years, WE has partnered with Quartz Insights to learn how communications leaders can help guide brands to a more purposeful future. Through employee engagement, purposeful leadership and clear-eyed purpose, brands can drive positive social impact.
Leading with Purpose in an Age Defined by It
In 2019, WE partnered with Quartz Insights to learn what management and C-suite leaders think about brand purpose, bold leadership on today’s most important issues, and how brands can best tell stories about positive social impact.
Brand Purpose Points of View
The latest blogs on Brand Purpose from WE Leadership.
"Just Transition" and Its Implications for Communicators — Libby Woolnough, Head of Corporate Affairs, Australia
Every Brand is Now a Health Brand — Gemma Hudson, Executive Vice President, Health Innovation and Growth
Working Well — Noah Keteyian, Executive Vice President of Corporate reputation & Brand Purpose
Tackling Plastic Pollution Just Got Personal — Liz Hebditch, Senior Account Director
IKIGAI: The Defining Act of Bold Brand Purpose — Rebecca Wilson, Executive Vice President, International
COP26 Stresses the Need for Bold Action From Brands — WE Communications