Corporate Reputation & Brand Purpose
The public look to brands for bold action on social, economic and political issues. How brand leaders engage with these topics can make — or break — a company’s reputation. And in our always-connected world, the stakes have never been higher.
Since the very beginning, WE has used communications to move people to positive action. Our data-driven methodology guides organizations through a world that’s constantly in motion, grounding all aspects of corporate communications in a singular purpose, positive action and bold leadership.
Corporate Reputation & Brand Purpose services
CONTACT US for more information on Purpose
Purpose Links
Purpose
Define what you stand for, corporate citizenship, philanthropy and social impact.
CEO & Executive Communications
Platform development, vision and thought leadership, storytelling, and social and events strategy.
Employee Engagement
Building and evolving culture, internal marketing campaigns and change management.
Crisis & Issues Management
Crisis preparedness, issues management and brand reputation.
Public Affairs
Policymaker engagement, outcome-driven news and advocacy
Financial Communications
Investor engagement, transactions and investments, and corporate governance.
Corporate Reputation & Brand Purpose Leadership
Noah Keteyian
SVP, Corporate Reputation & Brand Purpose
Kisja Burgess
President, Microsoft
Pete Wootton
EVP, Corporate Reputation & Brand Purpose
Rebecca Wilson
EVP, Singapore and Australia
Penny Burgess
CEO, WE Red Bridge
Sarah Gooding
Managing Director, South Africa
