ENVIRONMENTAL SUSTAINABILITY
Aligning environmental sustainability with brand purpose and business goals
Our Capabilities
WE helps brands take action in a world where employees and the public expect them to lead on societal issues, operate more responsibly and sustainably, and innovate for positive climate impact.
Our expertise spans issues, sectors and industries – from energy innovators creating a renewable future, to consumer brands-driving change, to tech and healthcare leaders establishing greener solutions for how we work and live – aligning environmental sustainability with brand purpose and business goals. We build strategies, activate programs, engage communities and stakeholders, and communicate for impact.
Strategy
- Sector benchmarking
- Sustainability narrative + message development
- ESG strategy & consulting
- Stakeholder audits and workshops
- Campaign design, execution and awareness building
Execution
- Media expertise, influencer, and channel strategy
- Employee engagement on sustainability initiatives
- Sustainability stakeholder and influencer engagement
- Executive platform development on sustainability issues
Contact us for more information on sustainability
Environmental Sustainability Links:
Climate
Elevating innovators leading the fight against climate change.
Waste
Driving discussions to further circular economy solutions and reduce harmful waste
Water
Engaging and educating on water management and conservation initiatives to make every drop count.
Sustainability Blogs
"Just Transition" and Its Implications for Communicators »
Strategic Communications Can Make or Break Your Climate Response »
Rethinking Net Zero for an Equitable World »
To Support Press Freedom and Our Planet, Take a Stand for Truth »
How the Private Sector Can Support a "Just Transition" for a Sustainable World »
Sustainability Thought Leadership
Sustainable Brands: Tomorrow's Leaders Demand Action on Climate Change »
Sustainable Brands: Noah Keteyian Shares New Insights to Brand-Led Culture Changes »
PRWeek: Leaders Stress Real Change Requires Fairness and Equity »
Campaign US: How to Be Brave and Still Make a Profit »
Sustainable Brands: Successful Leaders Need Feminine Traits »
Sustainability Insights
Tomorrow's Leaders Are Raising the Bar on Sustainability
Young people, particularly women and people of color, expect brands to become part of the climate change solution — in significantly higher numbers than the general population. Learn how brands can enhance their sustainability communications to engage with these leaders of tomorrow.
Brands in Motion: Making Net Zero Net Positive for Everyone
The global business community's response to climate change is growing in both urgency and sophistication. Our latest report explores five actions for brands to move from lofty climate commitments toward measurable, equitable impact.
The Changing Face of Women and Sustainability
The leadership role women play in advancing sustainability is multifaceted — it's evident in how female consumers are exercising their buying power and in how female sustainability execs are charting the course toward a more resilient and regenerative future. Find out how this impacts brands' role in addressing environmental sustainability.
Case Studies
Humanizing Plastic Waste Reduction
Over the past decade, the Plastic Free Foundation has worked to reduce global plastic pollution through its annual Plastic Free July campaign. For its 2020 campaign — with COVID-19 spiking global plastic use — generating awareness of safe reduction efforts was relevant and necessary.
Raising the Bar on Corporate Sustainability
In January 2020, Microsoft was the first major corporation to set a bold goal to be carbon negative — moving beyond carbon neutral — by 2030, and by 2050 to remove all the carbon it has emitted into the atmosphere since its founding in 1975.
