the Purpose and Meaning of Leadership

How introspection and determination are unlocking new ways to lead

Rethinking the Purpose and Meaning of Leadership uncovers trends and insights from more than 300 global business leaders about how the events of the last year re-shaped leadership expectations and unlocking new ways to lead through introspection and determination.

Key Insights Include:

  • 86% of leaders say they’ve become more introspective during this time
  • 71% said articulating their personal core values and elevating their voice was more important for them now than it was a year ago
  • 69% say stakeholder engagement is one of the most important leadership behaviors for 2021

This research builds upon our survey on the dynamics of purpose and our employee engagement work guide, advancing insight and action for leaders and organizations to evolve business and communications with purpose at the center.

Dive deeper into the way forward for Singapore leaders »

Learn more about the work we do on
Corporate Reputation & Brand Purpose »