The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.

Let Brands in Motion be your north star.

THE LATEST INSIGHTS

Energized by AI: How Technology is Changing communicators' Relationship to Work

A new survey by WE Communications and the USC Annenberg Center for Public Relations reveals an important shift in how communicators are engaging with AI. Communicators aren’t just finding value in AI; AI is helping them feel more valued at work.

MORE INSIGHTS FROM WE

Brands in Motion 2024: Reputation Rules

Brands in Motion 2024: Reputation Rules

WE’s latest research reveals the connection between corporate reputation and prescribing decisions.

Topic: Brands in Motion, CEO & Exec Communications, Healthcare Communications, Insights & Analytics

September 10, 2024

Brands in Motion 2024: Bridging the AI Expectation Gap

Brands in Motion 2024: Bridging the AI Expectation Gap

WE's latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.

Topic: Artificial Intelligence, Brands in Motion, Technology Communications

May 15, 2024

Brands in Motion 2023: ESG Means Business in China

Brands in Motion 2023: ESG Means Business in China

WE’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.

Topic: APAC, Brands in Motion, China, Environmental, Social and Governance (ESG), Sustainability Communications

December 05, 2023

Brands in Motion 2023 New Rules of Corporate Reputation

Brands in Motion 2023 New Rules of Corporate Reputation

WE’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.

Topic: Artificial Intelligence, Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics

October 17, 2023

Brands in Motion 2023: Winning the Battle Against Green Fatigue

Brands in Motion 2023: Winning the Battle Against Green Fatigue

Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? WE’s research has answers.

Topic: Brands in Motion, Insights & Analytics, Leadership, Sustainability Communications

May 22, 2023

Brands in Motion 2023: Healthy Reputation - More than Medicine

Brands in Motion 2023: Healthy Reputation - More than Medicine

Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.

Topic: Brand Purpose, Brands in Motion, EMEA, Healthcare Communications

February 08, 2023

Brands in Motion: Making it Real for a Technology Industry in Transformation

Brands in Motion: Making it Real for a Technology Industry in Transformation

As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.

Topic: Brand Purpose, Brands in Motion, Consumer Communications, Digital Experience & Technology, Technology Communications

December 06, 2022

Brands in Motion 2022: The Bravery Mandate: Make it Real

Brands in Motion 2022: The Bravery Mandate: Make it Real

How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.

Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership

October 04, 2022

Brands in Motion 2022: The Privacy Mandate

Brands in Motion 2022: The Privacy Mandate

What strategies can brands adopt to make data privacy an exciting part of the user experience?

Topic: Brands in Motion, Consumer Communications, Technology Communications

June 13, 2022

Brands in Motion: Making Net Zero Net Positive for Everyone

Brands in Motion: Making Net Zero Net Positive for Everyone

We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.

Topic: Brands in Motion, Insights & Analytics, Sustainability Communications

April 20, 2022

Brands in Motion: The APAC Technology Mandate

Brands in Motion: The APAC Technology Mandate

WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications

Topic: APAC, Brands in Motion, Digital Experience & Technology, Technology Communications

December 01, 2021

Brands in Motion: The Healthcare Mandate

Brands in Motion: The Healthcare Mandate

Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.

Topic: Brands in Motion, EMEA, Healthcare Communications

November 16, 2021

Brands in Motion 2021

Brands in Motion 2021

Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.

Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership

September 22, 2021

The New Healthcare Brand Imperative

The New Healthcare Brand Imperative

How can healthcare brands evolve their communications strategies and earn consumer love?

Topic: Brands in Motion, EMEA, Healthcare Communications

January 07, 2020

Purpose in China The Future Role of Brands

Purpose in China The Future Role of Brands

Chinese consumers want to see a defining purpose behind the products and services they love.

Topic: APAC, Brand Purpose, Brands in Motion, Consumer Communications

November 25, 2019

Brands in Motion 2019

Brands in Motion 2019

Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.

Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications

September 19, 2019

Brands in Motion 2018

Brands in Motion 2018

Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.

Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership

August 15, 2018

Brands in Motion 2017

Brands in Motion 2017

Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.

Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership

September 18, 2017

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