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The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.
Let Brands in Motion be your north star.
THE LATEST INSIGHTS
Brands in Motion 2024: Bridging the AI Expectation Gap
With today’s business leaders bullish on the benefits of AI technology, the leadership challenge is not whether executives will embrace AI but rather how they’ll bring their organizations along. Our latest global research unveils how leaders can ensure a smooth transition while going all-in on AI.
MORE INSIGHTS FROM WE
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Brands in Motion 2023: ESG Means Business in China
WE’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.
Topic: APAC, Brands in Motion, China, Environmental, Social and Governance (ESG), Sustainability Communications
December 05, 2023
![Brands in Motion 2023 New Rules of Corporate Reputation](/media/k2mjiy1l/brands-in-motion_2023_landing_og.jpg?anchor=center&mode=crop&width=340&height=180&rnd=133643960668830000)
Brands in Motion 2023 New Rules of Corporate Reputation
WE’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.
Topic: Artificial Intelligence, Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics
October 17, 2023
![Brands in Motion 2023: Winning the Battle Against Green Fatigue](/media/clld2s0s/bim_insightsbanner_1200x630.jpg?anchor=center&mode=crop&width=340&height=180&rnd=133643960410630000)
Brands in Motion 2023: Winning the Battle Against Green Fatigue
Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? WE’s research has answers.
Topic: Brands in Motion, Insights & Analytics, Leadership, Sustainability Communications
May 22, 2023
![Brands in Motion 2023: Healthy Reputation - More than Medicine](/media/niue5ofv/brands-in-motion-health-report-landing-og-update.jpg?anchor=center&mode=crop&width=340&height=180&rnd=133643955312430000)
Brands in Motion 2023: Healthy Reputation - More than Medicine
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
Topic: Brand Purpose, Brands in Motion, EMEA, Healthcare Communications
February 08, 2023
![Brands in Motion: Making it Real for a Technology Industry in Transformation](/media/imhbsvzo/brands-in-motion-technology-summary_insights-tile.jpg?anchor=center&mode=crop&width=340&height=180&rnd=133643262895730000)
Brands in Motion: Making it Real for a Technology Industry in Transformation
As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Digital Experience & Technology, Technology Communications
December 06, 2022
![Brands in Motion 2022: The Bravery Mandate: Make it Real](/media/zpjpb5wf/brands-in-motion-landing-og-1.jpg?anchor=center&mode=crop&width=340&height=180&rnd=133643959952870000)
Brands in Motion 2022: The Bravery Mandate: Make it Real
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership
October 04, 2022
![Brands in Motion: Making Net Zero Net Positive for Everyone](/media/451645/making-net-zero-net-positive-video-og-1200x630.jpg?anchor=center&mode=crop&width=340&height=180&rnd=132987146112000000)
Brands in Motion: Making Net Zero Net Positive for Everyone
We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.
Topic: Brands in Motion, Insights & Analytics, Sustainability Communications
April 20, 2022
![Brands in Motion: The APAC Technology Mandate](/media/450956/bim-apac-technology-mandate_1200x630.jpg?anchor=center&mode=crop&width=340&height=180&rnd=132826780065330000)
Brands in Motion: The APAC Technology Mandate
WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications
Topic: APAC, Brands in Motion, Digital Experience & Technology, Technology Communications
December 01, 2021
![Brands in Motion 2021](/media/450764/brands-in-motion_insights_og.jpg?anchor=center&mode=crop&width=340&height=180&rnd=132767889604600000)
Brands in Motion 2021
Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership
September 22, 2021