The global media ecosystem is constantly evolving. Brands in Motion helps clients navigate our everchanging world and reach their audiences anywhere, anyhow and on any channel. Brands in Motion insights represent our most forward-thinking counsel. When it comes to expectations of brands, change is the only constant.
Let Brands in Motion be your north star.
THE LATEST INSIGHTS
Brands in Motion 2024: Bridging the AI Expectation Gap
With today’s business leaders bullish on the benefits of AI technology, the leadership challenge is not whether executives will embrace AI but rather how they’ll bring their organizations along. Our latest global research unveils how leaders can ensure a smooth transition while going all-in on AI.
MORE INSIGHTS FROM WE
Brands in Motion 2024: Bridging the AI Expectation Gap
WE's latest study reveals that there is a version-action gap in AI adoption — and how leaders can use new communication strategies to bridge that gap.
Topic: Artificial Intelligence, Brands in Motion, Technology Communications
May 15, 2024
Brands in Motion 2023: ESG Means Business in China
WE’s latest research reveals why ESG is on the rise in China — and strategies for engaging stakeholders in the B2B space.
Topic: APAC, Brands in Motion, China, Environmental, Social and Governance (ESG), Sustainability Communications
December 05, 2023
Brands in Motion 2023 New Rules of Corporate Reputation
WE’s research reveals how brands can maintain a strong corporate reputation amid consumer expectations that are immediate and personal.
Topic: Artificial Intelligence, Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics
October 17, 2023
Brands in Motion 2023: Winning the Battle Against Green Fatigue
Nearly half of employees suspect their company of greenwashing to some extent. So how do you successfully communicate your sustainability promises and progress? WE’s research has answers.
Topic: Brands in Motion, Insights & Analytics, Leadership, Sustainability Communications
May 22, 2023
Brands in Motion 2023: Healthy Reputation - More than Medicine
Does corporate reputation inform healthcare professionals' decision-making? WE, in partnership with Sapio Research, surveyed more than 1,000 healthcare professionals to answer that question.
Topic: Brand Purpose, Brands in Motion, EMEA, Healthcare Communications
February 08, 2023
Brands in Motion: Making it Real for a Technology Industry in Transformation
As the pressures on technology brands mount, the Brands in Motion report shows how businesses can navigate customer and societal expectations in the months ahead.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Digital Experience & Technology, Technology Communications
December 06, 2022
Brands in Motion 2022: The Bravery Mandate: Make it Real
How can brands make their purpose pledges real? Our 2022 findings and whitepaper The Bravery Mandate: Make it Real reveals key strategies.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership
October 04, 2022
Brands in Motion 2022: The Privacy Mandate
What strategies can brands adopt to make data privacy an exciting part of the user experience?
Topic: Brands in Motion, Consumer Communications, Technology Communications
June 13, 2022
Brands in Motion: Making Net Zero Net Positive for Everyone
We surveyed business leaders from around the globe to identify five actions brands can take to turn lofty climate commitments into equitable impact for all.
Topic: Brands in Motion, Insights & Analytics, Sustainability Communications
April 20, 2022
Brands in Motion: The APAC Technology Mandate
WE talked to 1,700 APAC B2B technology decision-makers to understand what it will take for technology brands to maintain their position of strength in APAC. | WE Communications
Topic: APAC, Brands in Motion, Digital Experience & Technology, Technology Communications
December 01, 2021
Brands in Motion: The Healthcare Mandate
Audiences think healthcare brands are uniquely positioned to take direct action on today's most important societal issues — but they're cynical of brands.
Topic: Brands in Motion, EMEA, Healthcare Communications
November 16, 2021
Brands in Motion 2021
Consumers want — and need — more bravery. WE’s latest Brands in Motion report reveals that the brands that will thrive in 2021 and beyond are the ones with the courage to take bold actions.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications, Insights & Analytics, Leadership
September 22, 2021
The New Healthcare Brand Imperative
How can healthcare brands evolve their communications strategies and earn consumer love?
Topic: Brands in Motion, EMEA, Healthcare Communications
January 07, 2020
Purpose in China The Future Role of Brands
Chinese consumers want to see a defining purpose behind the products and services they love.
Topic: APAC, Brand Purpose, Brands in Motion, Consumer Communications
November 25, 2019
Brands in Motion 2019
Brands live in a world of constant motion. Tech disruption, economics, crises, regulation — every little moment affects how your stakeholders see you.
Topic: Brand Purpose, Brands in Motion, CEO & Exec Communications, Consumer Communications
September 19, 2019
Brands in Motion 2018
Welcome to Brands in Motion 2018. Your compass and accelerator. Our new study will help brands find their momentum. Download our report now.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership
August 15, 2018
Brands in Motion 2017
Meet Brands in Motion 2017. The study, partnered by YouGov, that uncovers a new metric of brand performance, debunking the value of brand positioning in place of brand motion.
Topic: Brand Purpose, Brands in Motion, Consumer Communications, Leadership
September 18, 2017
